Challenge:
Tapply, a pre-revenue marketplace in the USA, had no defined sales process, unclear ICP, and weak positioning in a competitive space.

Methodology:
Conducted 2 workshops to define growth loops, ICP, and positioning. Created a GTM plan with 4 key workflows (outbound, LinkedIn, email, content repurposing). Deployed AI agent-based outreach using OpenAI, Make, Clay, Snov, and Notion. Delivered analytics dashboards to track funnel performance and validate results.

Results (within 2 months):

• 3 outbound workflows with 85% automation
• First sales-qualified lead within 9 days
• 45% open rate in targeted outbound campaigns
• A scalable GTM system handed over to the internal team with SOPs