Challenge: Develop and optimize a growth model for a B2B2C automotive marketplace [Car-as-a-benefit] and launch the product in the open market.

Methodology: Positioned the platform as an employee benefit with exclusive car promo codes for corporations and created a B2C launch strategy using performance marketing, events, and content.

Results:

• Boosted platform access for corporate employees by 63% in a year
• Increased sales volume by over 50%
• Streamlined and partially automated lead acquisition
• Launched B2C strategy and designed a direct sales process
• Simplified corporate contract closures, significantly reducing time-to-launch KPIs